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  <description>Marketing education for charter captains.</description>
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    <title>Bills Don&#39;t Take the Off-Season Off</title>
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    <description>In season, a cancellation is nothing. Off-season is the real problem, and waiting for the phone to ring is how it stays that way.</description>
    <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
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    <title>Repeat Customers Are Worth More Than New Ones, and Here&#39;s the Math</title>
    <link>https://fishbidness.com/articles/repeat-customers-are-worth-more-than-new-ones/</link>
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    <description>Repeat customers and direct referrals should be a third to half of your bookings.</description>
    <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
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    <title>What Guidesly Actually Did for Me, and Why I Left Anyway</title>
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    <description>Guidesly Pro built me a real site with real SEO. Here&#39;s what it actually got me, what it didn&#39;t, and why I moved off it anyway.</description>
    <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
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    <title>What I Keep in the Dry Storage, and Why</title>
    <link>https://fishbidness.com/articles/what-i-keep-in-the-dry-storage/</link>
    <guid>https://fishbidness.com/articles/what-i-keep-in-the-dry-storage/</guid>
    <description>A cheap box of sunglasses, a zip-lock bag, and what a book about a New York restaurant got right about running a boat.</description>
    <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
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    <title>What to Write Down After Every Trip</title>
    <link>https://fishbidness.com/articles/what-to-write-down-after-every-trip/</link>
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    <description>The five-field log from &#39;Log the Trip,&#39; turned into the template I actually use, three of my own filled-out logs, and an honest answer on where I keep it.</description>
    <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
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    <title>Why You Can&#39;t Undercut FishingBooker, and What Going Direct Is Actually For</title>
    <link>https://fishbidness.com/articles/why-you-cant-undercut-them/</link>
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    <description>FishingBooker has a rule that kills the &#39;cheaper on my own site&#39; idea before it starts. Here&#39;s what going direct actually buys you instead.</description>
    <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
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    <title>What FishingBooker Actually Costs You</title>
    <link>https://fishbidness.com/articles/what-fishingbooker-actually-costs-you/</link>
    <guid>https://fishbidness.com/articles/what-fishingbooker-actually-costs-you/</guid>
    <description>You control your own commission rate, like a dial. Here&#39;s what turning it up actually buys you, and what FishingBooker&#39;s own numbers say about who wins.</description>
    <pubDate>Sun, 09 Aug 2026 00:00:00 GMT</pubDate>
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    <title>What FishingBooker Actually Gets You</title>
    <link>https://fishbidness.com/articles/what-fishingbooker-actually-gets-you/</link>
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    <description>Before the commission math, the honest case for why FishingBooker is a legitimate way to get paying trips, not just something you tolerate.</description>
    <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
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    <title>Why Your Charter Website Doesn&#39;t Show Up on Google</title>
    <link>https://fishbidness.com/articles/why-your-website-doesnt-show-up-on-google/</link>
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    <description>Being on Google Maps and showing up in a search result are two different things. Here&#39;s why your own site is invisible, and what to actually fix.</description>
    <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
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    <title>How to Get Reviews Without It Being Weird</title>
    <link>https://fishbidness.com/articles/how-to-get-reviews-without-it-being-weird/</link>
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    <description>The GBP guide told you reviews matter most. Here&#39;s exactly how to ask, where to focus, and what to do about the bad one.</description>
    <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
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    <title>Log the Trip, Not Just the Fish</title>
    <link>https://fishbidness.com/articles/log-the-trip-not-just-the-fish/</link>
    <guid>https://fishbidness.com/articles/log-the-trip-not-just-the-fish/</guid>
    <description>You&#39;re already collecting the info that gets you rebooked. Most captains just aren&#39;t writing it down.</description>
    <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
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    <title>How to Set Up Google Business Profile for Your Charter</title>
    <link>https://fishbidness.com/articles/google-business-profile-for-your-charter/</link>
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    <description>The free thing every marketing agency charges you for. Set up right, step by step.</description>
    <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
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    <title>Six-Step Plan to the Best Hard Job You&#39;ll Ever Have</title>
    <link>https://fishbidness.com/articles/six-step-plan-best-hard-job/</link>
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    <description>The six real steps between wanting this job and actually having it, money and all.</description>
    <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
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